WEGroup Global started with women
And we still champion them today.
WEGroup Global
WE - abbr. for We Explore [ wiː ɪkˈsplɔːr ]
Bringing people together to create shared memories and deeper connections
WEGroup Global evolved from the broad success of Surf Getaways & Woman Explore, both pioneering retreat brands that have delivered 100+ retreats across global destinations and have 1,000+ alumni, many of whom are on their 5th or 6th retreat with WE.
WEGroup Global represents our next chapter: expanding beyond a single demographic into a structured ecosystem serving leaders, organisations and communities across industries and geographies. From gender-specific retreats to all-inclusive corporate off-sites and destination-led executive programs, we combine strategic design, operational excellence, and cultural context with a commercial model that minimises your financial risk.
Our Vision
"Physical and meaningful experiences are one of the strongest drivers of human connection. In a world where technology increasingly shapes how we live and work, creating space for real human connection has never been more important."
- Belinda Bradford, Founder, CEO of WEGroup Global
We believe that meaningful, in-person experiences are the antidote to a disconnected world. Our vision is to build a global ecosystem where every retreat, off-site, and gathering is designed with intention — creating lasting positive impact for individuals and the communities they serve.
From the beaches of Byron Bay to the mountains of Morocco, we’re building a future where extraordinary experiences are accessible, inclusive, and life-changing.
WEGroup Global is striving to become the world’s most trusted platform for curated, transformative group experiences, connecting leaders, communities, and organisations through the power of shared learning and adventure.
Meet the team
We’re a passionate crew of experience makers—led by women, supported by men, and driven by a shared belief in meaningful, joyful connection.
Belinda Bradford
Founder & CEO
Belinda is a seasoned entrepreneur and visionary leader. As the Founder of Surf Getaways and WEGroup Global businesses, she’s created unique and immersive travel experiences for women. With an extensive background in building ventures, C-Suite, Marketing and Business Development, Belinda has a proven ability to convert visionary ideas into successful businesses that leverage new and emerging markets. With this ability, she has been involved in the successful launches, scaling, and exit of multiple businesses, the most recent of which sold for $67m. WEGroup Global is her latest business venture, focused on enabling people to connect in real life and thrive.
Serena Adams
Head of Destinations
As an avid adventure traveller with a passion for the ocean, Serena is a seasoned travel expert. As the Founder of Surf Getaways, she's built a career leveraging her expertise in community, mental health and disability support programs combined with her favourite activity, surfing. As a result, she has been able to create a highly sought-after customer management framework, which is at the heart of the WEGroup Global business and is the core of our customer engagement model. Coupled with years of experience curating and delivering unique retreats for women, Serena excels in destination management, logistics and customer service.
Dinara Tagirova
Head of Marketing
Dinara is a global marketing strategist specialising in scaling premium, experience-led businesses across borders, industries, and cultures. With over 20 years of experience spanning FMCG, commercial real estate, marketing, hospitality, wellness, international events, and emerging ventures, she brings a strong commercial and strategic lens to brand growth. As Head of Marketing at WEGroup Global, Dinara leads global positioning, market expansion strategy, and brand narrative across both individual and corporate retreat offerings, supporting Woman Explore’s presence and accessibility for purpose-driven businesses across the globe
Angela Goodridge
Business Platforms, Systems and Process Lead (Contract)
Angela is an experienced digital operations specialist with a strong background in business platforms, systems architecture, and process optimisation. She leads the design, implementation, and optimisation of core business systems that support marketing, sales, and operational delivery.
Angela focuses on building efficient, scalable workflows and automation that improve internal processes and customer experience. Her role ensures that WEGroup Global platforms and systems are aligned, reliable, and able to support sustainable growth without unnecessary complexity.
Belinda Bradford:
The Woman behind WEGroup Global
From Venture Building to The Art of Human Connection
Belinda Bradford’s journey started with travel and courage. She was born in Sydney and spent part of her childhood in Papua New Guinea, so moving around was the norm. Boarding school taught her to be independent and showed her that a determined young woman could achieve anything. Adventure runs in her family. Her great-aunt, May Bradford (née Shepherd), was a pioneering Australian aviator; her brother became a pilot, and in her family, boldness was expected.
Belinda’s career took off quickly. She became the youngest female men’s fashion buyer at Grace Bros in the heyday of ‘bricks and mortar' retail, then worked with Time Warner and Qantas. Through these roles, she learned how media, marketing, and global business connect. Over the years, she has lived and worked in Australia, the United States and Hong Kong, building a career that spans the globe. She stepped out of Time Warner to start her first venture. She raised $1 million at her first investor pitch, enabling her to build an in-flight entertainment company that reached a US$55 million valuation before it collapsed overnight after 9/11.
Belinda started over with a contract role at Panasonic Avionics, rebuilding her ‘start-up’ ecosystem within their corporation, and later co-founded another startup that sold for AU$67 million within 5 years of its launch. These experiences gave her a real understanding of capital, power, ownership, and how to recover from setbacks. She learned how to grow businesses internationally and how markets really work. And she never stopped travelling and meeting new people.
After her last successful exit, Belinda took a break from the constant demands of business growth. She returned to what she loves most: personal reflection and growth, travel, adventure, and surfing. During this time, although she wasn’t actively building businesses, she was looking for the next idea and in 2015/16, she began developing a concept that delivered a curated, high-end travel experience for women.
Back in Australia, on one of those surfing trips, she met Serena Adams, who was leading surf trips for women over 40. Belinda saw that women were looking for more than just surfing. They wanted challenge, connection, and meaningful experiences together. She relaunched Surf Getaways with Serena Adams and began developing surfing experiences.
This was the first, very narrow vertical within which she began to test the concept for Woman Explore. For Belinda, travel is not just a background detail; it drives everything she does. She has seen how shared journeys can change people, especially when they meet inspiring others along the way. As more women, general leaders, and teams showed interest, the timing for rolling out the full Woman Explore concept presented itself organically.
Today, Woman Explore has evolved into WEGroup Global, led by Belinda, which brings together her global business acumen and her enduring belief that human connection, forged through real-world experiences, is the foundation of a meaningful life.
Join the
WEGroup Global team
WE're always on the look out for talented people to join the team! To stay up-to-date with our latest available roles, follow us on LinkedIn, subscribe to our community or reach out to us via our Contact page.
