"Some people talk about the fire within. Belinda Bradford chases it."
Full Tilt is the podcast that gets inside the minds of founders and leaders— the ones who bet everything, rebuild from nothing, and somehow keep going. Belinda doesn't do surface-level. She digs into what really makes a founder tick: the obsession, the fear, the pivot that changed everything, and the stubborn belief that kept the lights on when logic said quit.
As someone who lives at full throttle, Belinda brings an energy to every conversation that's equal parts relentless curiosity and raw honesty. She knows what it feels like to be all-in - and that's exactly why her guests open up in ways they don't anywhere else.
Whether you're building something from scratch, dreaming about your first move, or deep in the messy middle of it - Full Tilt is for anyone who's ever felt that fire and refused to let it go out.
Founders & Leaders. Raw & Unfiltered. Inspiring Anyone With Big Ambitions.
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Watch our Latest Episode
Inside the Global TV Machine: Greg Johnson on Relationships, Risk, and Betting on Stories
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Greg Johnson is Executive Vice President, Americas and Asia Pacific at Cineflix Rights, the UK's largest independent TV distributor, where he sits on the senior leadership team. His career spans Disney-ABC International Television in Asia Pacific, BBC Worldwide Americas, and ITV Studios, where he helped close deals for Vanity Fair, Victoria, and Poldark, before joining Cineflix in 2024.
In this episode, Greg sits down with Belinda to talk about what it actually takes to bet on a story before the world knows if it works: the relationships behind every deal, the risk built into how television gets financed, and the moments that taught him when to walk away.
In this episode, you'll learn:
How deficit financing actually works, and why a distributor ends up carrying the risk on a show before it airs
What it means to pitch a series that won't finish filming for five years, and why that's normal in this business
The real difference between how BBC and ITV Studios operate, and why so many people misunderstand it
Why Greg says “I like to cut through the crap as much as I can,” and what that looks like in a high-stakes negotiation
The line Greg lives by when a deal isn't going to happen: “A quick no is the second best answer”
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The Full Story
Inside the Mind
Decoding the psychology of high-performance decision making under extreme pressure.
Raw Honesty
Real stories of the 'dark nights of the soul' that every true visionary must survive.
Anyone with Fire
Practical insights for builders, creators, and those ready to disrupt the status quo.
MEET THE HOST
Belinda Bradford
Founder & CEO WEGroup Global
As someone who lives at full throttle, Belinda brings relentless curiosity and raw honesty to every conversation. She knows what it feels like to be all-in - and that's exactly why her guests open up in ways they don't anywhere else.
CREDENTIALS & EXPERTISE
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Serial founder with exits across multiple industries - her companies have reached valuations between $50M and $100M.
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Her most recent exit returned $67M in under five years from launch.
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Led global teams across Hong Kong, London, Sydney and the USA; from C-Suite to launching maverick start ups.
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Now Founder and CEO of WEGroup Global, focused on connecting people through shared experiences.
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A longtime advocate for women in leadership and for entrepreneurs at every stage.
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