12
Episode
Amilya Antonetti: Built and Sold a Half-Billion-Dollar Brand, and Still Didn't Like Who She Was
Amilya Antonetti made her first million before she'd finished high school. Years later, after building and selling company after company and finally having everything, she looked in the mirror and realized she didn't like who was looking back.
In this episode, you'll learn:
The construction site negotiation that made her a millionaire before she'd graduated high school
What doctors told her husband about their son, and why she refused to accept it
How a soap recipe from her grandmother's kitchen became a nationwide, chemical-free cleaning brand
Why Oprah's team ended up calling Amilya directly after her own staff said no
The three-minute morning practice she credits with everything that came after
The self-check she runs before saying yes to any new venture, and why ego rarely survives it
Why she believes part of an entrepreneur has to die every time they sell a company
Her read on why technology is exposing bad leadership faster than ever
What actually keeps her up at night now, and it has nothing to do with money
Her theory on why everyone is exactly one behavior away from the life they want
Guests Appearing in this Episode
Amilya Antonetti is a behaviorist, advisor, and founder of the Decode Method. She has advised clients including Steve Harvey, Mike Tyson, IBM, and Coldstone Creamery, and has been credited with more than two billion dollars in client sales. She made her first million at seventeen, selling a construction company she'd talked her way into running, then built and sold eighteen restaurants across the California coast. Her son David's unexplained illness later led her to a soap recipe from her grandmother's kitchen, which became Soapworks, one of the first chemical-free cleaning brands sold nationwide before she sold the company in the early 2000s. She wrote about the experience in her book, Why David Hated Tuesdays, and was personally invited onto Oprah's show. She is a two-time Ernst & Young Entrepreneur of the Year nominee, was named Women's Economic Forum's Woman of the Decade in 2019, and is based in Florida.
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