Serena Adams: From Surfing in Byron to Global Retreat Destinations Expert

Serena Adams is one of Australia’s most accomplished and accredited female surf coaches. She grew up surfing in Byron Bay and co-founded Surf Getaways alongside Belinda Bradford, opening up surf travel to women who’d spent decades on the sidelines of a sport built around them. And then it grew into Woman Explore and eventually became WEGroup Global.

In this episode, Serena sits down with Belinda to talk about what it actually takes to build something real: the instinct that got her started, the structure that nearly broke her, and the guest whose transformation changed how she sees her own work.

In this episode, you’ll learn:

• Why Serena was welcome in the surf when most women of her generation weren’t, and how that shaped everything she built afterward

• The whiteboard moment that turned a small surf tour into a business neither she nor Belinda saw coming

• What nearly broke her about trading pure instinct for structure as the business scaled

• Why safety, culture, and hidden logistics matter more than glamour in building a retreat business

• The story of the guest who changed how Serena thinks about her work, for good