Built to Last with Danica Bunch: Reinvention | Adelaide
Join Danica Bunch in Adelaide for two days on reinvention that protects what you've already built.
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BUILT TO LAST - REINVENTION
NIGHTS
2
MAX GROUP
50
ACCOMMODATION
ATTENDEES
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PHYSICAL RATING
PRICE FROM
AUD
$960
EXPERIENCE DATES
14 Feb - 16 Feb 27
Every week, someone tells a business owner to pivot, disrupt or rebrand. Some of that advice is right. Plenty of it quietly spends the reputation it took you ten years to earn. Built to Last Adelaide opens the 2027 national series with a harder question: how do you change without throwing away the thing people trusted you for in the first place?
Adelaide is the right city to ask it. South Australia runs on old and new side by side. Manufacturing and defence sit next to space and technology, and food and wine businesses that have carried the same name for generations share the market with creative studios founded last year. Across a full day, we'll look at brand equity versus rebranding, where AI and automation lift productivity, how customer expectations have moved, and how destination marketing can draw customers, talent and investment to a place or a business.
Danica Bunch hosts the conversation, and South Australian business voices bring their own experience of change into the room. In the afternoon you'll sit at a mastermind table with seven other leaders and work through a real decision. You'll go home knowing what in your business needs to change, what needs protecting, and where reinvention will pay for itself.
Key Event highlights
Change or Protect Audit - Separate what in your business needs to evolve from the equity you can't afford to lose.
Brand Equity Before Rebrand - Why a new logo rarely fixes a relevance problem, and what to examine first.
AI and Productivity, Minus the Hype - A plain look at where automation earns its place in a small or mid-sized business.
The South Australian View - Local contributors from established and emerging sectors on how their industries are shifting.
Mastermind Tables - Bring one live decision. Leave with seven fresh perspectives on it and a clear next step.
The Inner Circle - A closed-room Tuesday morning with Danica for those who want to take their reinvention question further.
Event Inclusions
Two days built around one question, with the logistics handled for you.
Two Nights at Crystalbrook Sam (Stay and Inner Circle packages)
Your base is Crystalbrook Sam at 15 Halifax Street in Adelaide's CBD. The forum runs onsite, so on Monday morning you go from breakfast to the first session without leaving the building.
Breakfast on Monday and Tuesday (Stay and Inner Circle packages)
Breakfast is served from 7:00am both mornings, with time to settle in before the day starts.
The Full-Day Built to Last Adelaide Forum
Danica's opening keynote on reinvention and brand equity, a panel of South Australian business voices, afternoon mastermind tables and a closing spotlight session. The forum runs from 8:30am to 5:00pm.
Group Lunch and Refreshments
Lunch together at noon, with coffee and snacks through the day. Seating is mixed so you meet people outside your own industry.
Mastermind Tables
Tables of eight work through a structured peer advisory process. Each person gets eight minutes: one to set out their challenge, two for questions, four for input and one to lock in a next step.
The Inner Circle (Inner Circle Package)
A half-day session with Danica on Tuesday from 8:15am to 12:30pm, followed by group lunch. This is where you take your own reinvention decision apart in detail with a small group.
Gallery
Event Itinerary
Day 1: Arrive in Adelaide
Check in to Crystalbrook Sam from 3:00pm and take the afternoon at your own pace. The CBD is on your doorstep if you'd like a walk before the evening.
At 5:00pm, join Danica and your fellow attendees for an optional welcome reception at the hotel (own cost). It's a relaxed chance to put names to faces before the forum, and it wraps up by 7:00pm so you can make your own dinner plans.
Accommodation: Crystalbrook Sam (Stay and Inner Circle packages)
Meals Included
None included
Included Activities
Check-in from 3:00pm
Welcome reception from 5:00pm (optional, own cost)
Day 2: Reinvention in Practice
Breakfast is from 7:00am for Stay and Inner Circle guests. Day Pass attendees arrive from 8:15am for registration and coffee, and the forum opens at 8:30am.
Danica opens with a keynote on the difference between reinvention and rebranding, and how to tell which one your business needs. A panel of South Australian business voices follows, talking candidly about how their sectors are changing and what they've chosen to keep.
After group lunch at noon, the room splits into mastermind tables. You'll bring a real decision, whether that's a new product line, an AI investment or a rename, and get focused input from seven peers. The day closes with a spotlight session where one or two attendees work through their challenge in front of the full room, and final reflections from Danica at 5:00pm.
At 6:00pm there's a casual group dinner for anyone who wants to keep the conversation going (own cost).
Accommodation: Crystalbrook Sam (Stay and Inner Circle packages)
Meals Included
Breakfast (Stay and Inner Circle packages)
Group lunch
Refreshments through the day
Included Activities
Keynote with Danica Bunch
South Australian business panel
Mastermind tables
Spotlight session
Casual group dinner from 6:00pm (optional, own cost)
Day 3: The Inner Circle
After breakfast, Inner Circle guests meet Danica at 8:15am for a closed-room half day. The focus is your own reinvention call: what you're considering changing, what it could cost you, and what you'd need to protect along the way. Each person brings a challenge and the group works it through properly.
The session closes at 12:00pm with a group lunch before you check out and head home.
Accommodation: Check-out day
Meals Included
Breakfast (Stay and Inner Circle packages)
Group lunch (Inner Circle Package)
Included Activities
The Inner Circle with Danica Bunch, 8:15am to 12:00pm (Inner Circle Package)
Customer Reviews
See what some of Danica's customers are saying
I highly recommend Danica’s sessions to anyone
"I recently attended Danica Bunch’s LinkedIn Masterclass, and it was an incredibly insightful experience. Danica’s expertise in strategic communications and PR shone through as she provided practical, high-level strategies tailored to enhancing LinkedIn presence and achieving business objectives. Her ability to simplify complex concepts and align them with actionable steps was invaluable. I gained a deeper understanding of how to leverage LinkedIn for networking, brand building, and lead generation, which has already made a significant impact on my professional growth. I highly recommend Danica’s sessions to anyone looking to elevate their online presence and achieve measurable results."
Tania Walker | Director LPO Locum
Frequently Asked Questions
Do I need to be one of Danica's clients to attend?
No. Built to Last Adelaide is open to founders, business owners, executives and emerging leaders. What matters is that you're weighing change in your business and want to think it through with people who are doing the same.
Which businesses get the most from a day on reinvention?
Established businesses with something worth protecting that are feeling pressure to change it, whether that's a new competitor, new technology or a shift in who buys from you. Younger businesses get plenty out of it too, especially if you're deciding which parts of your model to lock in now.
Do I need to prepare anything?
Bring one real decision you're weighing, such as a rebrand, a new service or a technology spend. You'll work on it at your mastermind table. Nothing else is required.
Is this a conference or a workshop?
Closer to a forum. The morning has a keynote and a local panel, but you'll spend most of the afternoon working on real problems at a table of eight. Nobody will be telling you to hustle harder.
Book your spot today!
Prices are in Australian Dollars, and full payment is required at the time of booking to confirm and secure your place at the event.
From
To
Price from
14 February 2027
16 February 2027
$960
AUD