Built to Last with Danica Bunch: Attention | Sydney
Join Danica Bunch in Sydney for two days on visibility, authority and turning attention into trust.
HOME / JOIN A RETREAT /
BUILT TO LAST - ATTENTION
NIGHTS
2
MAX GROUP
50
ACCOMMODATION
ATTENDEES
.png){kind=small}
PHYSICAL RATING
PRICE FROM
AUD
$960
EXPERIENCE DATES
6 Jun - 8 Jun 27
Sydney may be the loudest business market in the country. Media, finance, technology, professional services and a lot of founders, all posting and pitching for the same sliver of attention. More content hasn't made any of them more trusted.
Your host, Danica Bunch, has worked in PR, earned media and reputation for more than twenty years, and this is the forum where that experience matters most. At Built to Last Sydney we'll pull apart visibility and authority, two things that get confused constantly. We'll look at founder-led brands, thought leadership that contains an actual thought, and what AI-generated content and a fragmented media are doing to credibility. We'll also get into measurement, customer acquisition and the moments when your personal reputation and your company's reputation start to pull in different directions.
Sydney voices from media and business join Danica for the panel. By the time you leave, you'll know what you want to be known for and who needs to know it, with a plan for turning that attention into relationships and revenue.
Key Event highlights
Visibility Versus Authority - Why being everywhere and being trusted are different goals, and how to choose between them.
Earned Media, Explained - How journalists and producers decide who to call, and how to become a source worth calling.
Founder-Led Brands - Using your own profile to build the company without making the company depend on you.
Measuring What Matters - Moving past likes and impressions to the numbers that show attention turning into business.
Mastermind Tables - Put your visibility plan in front of seven peers and find out what they actually see.
The Inner Circle - A small Tuesday morning group with Danica working on what each person wants to be known for.
Event Inclusions
Two days in Sydney on earning attention that lasts, with everything arranged.
Two Nights at Kimpton Margot Sydney (Stay and Inner Circle packages)
Your base is Kimpton Margot Sydney at 339 Pitt Street. The forum is held at the hotel, so there's no commute on the day.
Breakfast on Monday and Tuesday (Stay and Inner Circle packages)
Breakfast from 7:00am each morning.
The Full-Day Built to Last Sydney Forum
Danica's keynote on attention and authority, a panel of Sydney media and business voices, afternoon mastermind tables and a spotlight session. From 8:30am to 5:00pm.
Group Lunch and Refreshments
Group lunch at noon, plus coffee and snacks throughout.
Mastermind Tables
Tables of eight, eight minutes per person: context, clarifying questions, input from the table, then a committed next step.
The Inner Circle (Inner Circle Package)
A closed-room half day with Danica on Tuesday from 8:15am to 12:30pm, followed by group lunch.
Gallery
Event Itinerary
Day 1: Arrive in Sydney
Check in from 3:00pm. Sydney Opera House and Hyde Park are right outside if you want some air before the evening.
From 5:00pm, Danica hosts an optional welcome reception at the hotel (own cost). It finishes at 7:00pm, leaving dinner up to you.
Accommodation: Kimpton Margot Sydney (Stay and Inner Circle packages)
Meals Included
None included
Included Activities
Check-in from 3:00pm
Welcome reception from 5:00pm (optional, own cost)
Day 2: From Attention to Trust
Breakfast from 7:00am for Stay and Inner Circle guests. Registration opens at 8:15am, and Danica takes the stage at 8:30am.
Her keynote draws the line between being visible and being an authority, and shows what earns trust in a market full of noise. A panel of Sydney media and business voices follows, with an unvarnished view of how reputations get built and lost in this city.
After lunch at noon, you'll join a mastermind table and bring a real question about your profile, your PR or your content. The spotlight session takes one or two challenges to the full room, and Danica closes the forum at 5:00pm.
There's a casual group dinner from 6:00pm for anyone who wants to join (own cost).
Accommodation: Kimpton Margot Sydney (Stay and Inner Circle packages)
Meals Included
Breakfast (Stay and Inner Circle packages)
Group lunch
Refreshments
Included Activities
Keynote with Danica Bunch
Sydney media and business panel
Mastermind tables
Spotlight session
Casual group dinner from 6:00pm (optional, own cost)
Day 3: The Inner Circle
At 8:15am the Inner Circle sits down with Danica to work on each person's positioning: what you want to be known for, who needs to hear it, and which channels are worth your time.
The morning finishes at 12:00pm with lunch, then check-out.
Accommodation: Check-out day
Meals Included
Breakfast (Stay and Inner Circle packages)
Group lunch (Inner Circle Package)
Included Activities
The Inner Circle with Danica Bunch, 8:15am to 12:00pm (Inner Circle Package)
Customer Reviews
See what some of Danica's customers are saying
I highly recommend Danica’s sessions to anyone
"I recently attended Danica Bunch’s LinkedIn Masterclass, and it was an incredibly insightful experience. Danica’s expertise in strategic communications and PR shone through as she provided practical, high-level strategies tailored to enhancing LinkedIn presence and achieving business objectives. Her ability to simplify complex concepts and align them with actionable steps was invaluable. I gained a deeper understanding of how to leverage LinkedIn for networking, brand building, and lead generation, which has already made a significant impact on my professional growth. I highly recommend Danica’s sessions to anyone looking to elevate their online presence and achieve measurable results."
Tania Walker | Director LPO Locum
Frequently Asked Questions
Do I need a big following to get value from this?
No. Plenty of respected leaders have small audiences. The day is about authority and trust, and those don't depend on follower counts.
Is this a PR course?
PR is part of it, but the bigger question is what creates influence. You'll cover earned media, content, networks, partnerships and measurement, and how they fit together.
I lead a company. Is personal brand relevant to me?
Very. For most founders and senior leaders, personal and business reputation are tied together whether you manage it or not. The day helps you decide how closely you want them linked.
Do I need to have worked with Danica?
No. Built to Last Sydney is open to anyone who wants to be known for something specific.
Book your spot today!
Prices are in Australian Dollars, and full payment is required at the time of booking to confirm and secure your place at the event.
From
To
Price from
6 June 2027
8 June 2027
$960
AUD